How to Stage an Entryway

The entryway (or foyer or entrance hall, depending on what part of the country you’re from) is literally the first impression buyers will have of the interior of your home — making this space appealing is the first step in helping buyers establish a particular feeling about your house. As with all first impressions, buyers will form an opinion about your house within a matter of seconds — either positive or negative — that they will try to further support as they view the rest of your home. If that first impression is a good one, they tend to look for attributes throughout the home tour that will support those initial feelings.
So what’s the best way to stage the entryway when selling your home?

Bathrooms: Easy DIY Staging Tips

First impressions are especially important when it comes to bathrooms, an area where potential home buyers don’t typically spend a lot of time. We’ve outlined a few of our favorite tips for staging bathrooms (and some easy updates even if you’re not trying to sell your home). Keep it sparkling clean. Remove all traces of dirt and moldContinue reading “Bathrooms: Easy DIY Staging Tips”

3 Easy Steps to an End of Summer Declutter

I really dislike the word “declutter” — to my mind, it implies messiness, dirtiness, and disorganization. I prefer “simplify and reduce” because it feels less judgemental and more direct (the Google search engine tells me I’m in the minority as far as which phrase people actually search, though). The truth is, even the neatest, mostContinue reading “3 Easy Steps to an End of Summer Declutter”

How to Style and Stage Bookshelves

Built-in shelves can be especially tricky when staging your home for sale. When they’re overflowing or crammed too tightly (as many of them are), they give the impression that there’s a lack of space. Use our tips to learn how to stage a bookcase like a pro!

7 Budget-Friendly Ways to Give Today’s Home Buyers What They’re Looking For

To maximize your selling and renovation budget, pay attention to features that will make your home more attractive to today’s potential buyers.

How to Make Your Bedroom More Romantic

Your bedroom should be a relaxing, romantic respite from the chaos of the world around you. Whether you’re staging your home for sale or just trying to create a more inspiring vibe in your current space, a few simple changes can add romance and calm to your bedroom sanctuary: Tidy up. Lots of clutter lying aroundContinue reading “How to Make Your Bedroom More Romantic”

3 Myths and Misconceptions About Home Staging

Nearly half of all Realtors believe that a staged home can bring a higher price than a non-staged home. According to the National Association of Realtors 2015 Profile of Home Staging, 32% of buyers’ agents believe staging a home increases the dollar value buyers are willing to offer by one percent to five percent. Another 16% of agents believe it increases the dollar value buyers are willing to offer by six percent to 10 percent.

With so much money at stake, why do some people still fail to stage their homes? Possibly because of a few misconceptions still surrounding home staging…

Drapes and Wallpaper in Home Staging

Staging is 100% visual marketing. It’s about creating the most demand from the largest number of potential buyers. In most cases, drapes and wallpaper of any kind are extremely taste and style specific. To increase the appeal of your home with more buyers, we recommend removing wallpaper and drapes in most cases.

Is Home Staging Tax-Deductible?

As the April 15 tax deadline approaches, I wanted to remind you that in many cases, the cost of home staging may be tax-deductible! Barb Schwarz, ASPM®, IASHP® and The Creator of Home Staging®, provides the following information: According to CPA/CFE Rob Unger of the accounting firm Judelson, Giordano & Siegel, P.C., “Home sellers can benefit fromContinue reading “Is Home Staging Tax-Deductible?”

Staging a Home That Buyers Will LOVE This Valentine’s Day

Home staging is about creating a love connection between the property and potential buyers. As the home seller, you have a HUGE advantage: a perfectly targeted, captive audience and an opportunity to make multiple good impressions! Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling, and if they’ve made it inside your front door, your house probably already meets their general criteria.