Nearly half of all Realtors believe that a staged home can bring a higher price than a non-staged home. According to the National Association of Realtors 2015 Profile of Home Staging, 32% of buyers’ agents believe staging a home increases the dollar value buyers are willing to offer by one percent to five percent. Another 16% of agents believe it increases the dollar value buyers are willing to offer by six percent to 10 percent. With so much money at stake, why do some people still fail to stage their homes? Possibly because of a few misconceptions still surrounding home staging…
Staging is 100% visual marketing. It’s about creating the most demand from the largest number of potential buyers. In most cases, drapes and wallpaper of any kind are extremely taste and style specific. To increase the appeal of your home with more buyers, we recommend removing wallpaper and drapes in most cases.
As the April 15 tax deadline approaches, I wanted to remind you that in many cases, the cost of home staging may be tax-deductible! Barb Schwarz, ASPM®, IASHP® and The Creator of Home Staging®, provides the following information: According to CPA/CFE Rob Unger of the accounting firm Judelson, Giordano & Siegel, P.C., “Home sellers can benefit from home … Continue reading Is Home Staging Tax-Deductible?
Home staging is about creating a love connection between the property and potential buyers. As the home seller, you have a HUGE advantage: a perfectly targeted, captive audience and an opportunity to make multiple good impressions! Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling, and if they've … Continue reading Staging a Home That Buyers Will LOVE This Valentine’s Day