4 “Kiss of Death” Phrases I Hear Home Sellers Use Before They Even List Their House

There are some who are still on the fence about selling. Some who are really out of touch with how the current real estate market operates. And, every once in awhile, a few who leave me wondering why they even called me at all. These clients typically utter at least one of the following "kiss of death" phrases and will invariably sabotage their home sale before they ever get started...

3 Misconceptions About Home Staging

Nearly half of all Realtors believe that a staged home can bring a higher price than a non-staged home. According to the National Association of Realtors 2015 Profile of Home Staging, 32% of buyers’ agents believe staging a home increases the dollar value buyers are willing to offer by one percent to five percent. Another 16% of agents believe it increases the dollar value buyers are willing to offer by six percent to 10 percent. With so much money at stake, why do some people still fail to stage their homes? Possibly because of a few misconceptions still surrounding home staging…

Staging a Home That Buyers Will LOVE This Valentine’s Day

Home staging is about creating a love connection between the property and potential buyers. As the home seller, you have a HUGE advantage: a perfectly targeted, captive audience and an opportunity to make multiple good impressions! Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling, and if they've … Continue reading Staging a Home That Buyers Will LOVE This Valentine’s Day

“Merchandising” Your Space for Home Buyers

What people actually do and what they dream of doing are often two very different things. For example, not all buyers entertain lots of company... BUT they all ENVISION a lifestyle of entertaining. Interesting, isn’t it? Home staging is 100% visual merchandising. It is about creating spaces that bring the vision to life -- spaces your buyer demographic can dream … Continue reading “Merchandising” Your Space for Home Buyers