Category Archives: Understanding Buyers

3 Myths and Misconceptions About Home Staging

Nearly half of all Realtors believe that a staged home can bring a higher price than a non-staged home. According to the National Association of Realtors 2015 Profile of Home Staging, 32% of buyers’ agents believe staging a home increases the dollar value buyers are willing to offer by one percent to five percent. Another 16% of agents believe it increases the dollar value buyers are willing to offer by six percent to 10 percent.

With so much money at stake, why do some people still fail to stage their homes? Possibly because of a few misconceptions still surrounding home staging…

Home Buyer Turn-Offs: 3 Ways to Make Buyers Run Screaming from Your Home

When staging your home for sale, it’s important to create an atmosphere that promotes peace, tranquility, and respite from the hustle and bustle of the outside world. You want buyers to linger and visualize the lifestyle they could lead if they lived in a home like yours. Yet even in the most beautifully styled house, buyersContinue reading “Home Buyer Turn-Offs: 3 Ways to Make Buyers Run Screaming from Your Home”

Common Home Seller Questions about Curtains, Drapes, and Wallpaper in Home Staging

In most cases, curtains, drapes, and wallpaper of any kind are extremely taste- and style-specific. This is not a problem at all for a home you plan to live in. But for a home you’re staging to sell? That’s a different story. Preparing for a successful home sale means creating the most demand from the largest number of potential buyers. To increase the appeal of your home with more buyers, we recommend removing wallpaper and drapes or curtains in most cases when staging a home for sale.

Staging a Home That Buyers Will LOVE This Valentine’s Day

Home staging is about creating a love connection between the property and potential buyers. As the home seller, you have a HUGE advantage: a perfectly targeted, captive audience and an opportunity to make multiple good impressions! Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling, and if they’ve made it inside your front door, your house probably already meets their general criteria.

“Merchandising” Your Space for Home Buyers

What people actually do and what they dream of doing are often two very different things. For example, not all buyers entertain lots of company… but they all envision a lifestyle of entertaining. Interesting, isn’t it? Home staging is 100% visual merchandising. It is about creating spaces that bring the vision to life — spaces your buyer demographic can dreamContinue reading ““Merchandising” Your Space for Home Buyers”