How Natural Light Affects Interior Paint Colors

When choosing interior paint colors, it’s important to understand how the direction of the natural light, or exposure, can affect your perception. Natural light tends to vary in color and intensity depending on where it’s coming from. If the beige paint that looked great in your last house now looks pinkish or the gray you love seems more purple in your bedroom, it could be because you’re comparing rooms with different exposures.

In this article, I’ll teach you how natural light affects interior paint colors (in the Northern Hemisphere, anyway). I’ve also included a few suggestions for neutral paint colors that play well with the lighting in those rooms. But before we get started on specifics, let’s review a few important pointers when selecting interior paint colors…

Additional Considerations When Selecting Paint Color

Besides exposure, there are a few other factors your should evaluate when selecting paint color:

  • Make sure you have the right light bulbs before choosing an interior paint color. It will make a BIG difference in the way your color appears at night.
  • How much natural light does the room actually get? A room that has large windows unobstructed by greenery will be more affected by natural light. A room with with small windows, large outside overhangs, or lots of shrubbery covering the windows may be less affected.
  • Evaluate how the fixed elements (wood, tile, cabinets, appliances, flooring) of the home play into your color scheme. It’s not all about lighting.
  • Stick with neutrals if you’re planning to sell soon.
  • Observe your paint samples in the room at different times of the day. Also think about when you use the room the most. Light changes throughout the day so make sure you like what you’re seeing.

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And Now…on to the Paint Colors!

Natural Light in North-Facing Rooms

Rooms with windows that face north tend to have a cooler, grayer light with just a faint touch of blue-ness. Even with a lot of windows and plenty of sun, the color of the light will still be on the cool side. This means cool-toned paints (blues, grays, greens, and certain shades of white) will feel icier in a north-facing room. Painting north-facing rooms a warm color or even warm neutral can offset this chilly effect.

Neutral Paint Colors for North-Facing Rooms

natural light interior paint colors north facing

Edgecomb Gray is a nice creamy greige for homeowners who want more of gray hue without feeling too cold.

natural light interior paint colors north facing

Navajo White is a light cream paint. The bluish light in a north-facing room counteracts the yellow in this paint color giving it a nice balance.

natural light interior paint colors north facing

Grant Beige, a popular color, is a cool tan that leans just a bit gray. It looks great in well-lit north-facing room.

Natural Light in South-Facing Rooms

Rooms that have south-facing windows are awash in warm, yellowish light as the afternoon progresses. During the morning, these rooms can be shadowy, making color in this space look a bit flat. If your south-facing room is very bright in the afternoon, a cool tone or gray can help offset all the warm light. Using warm colors in this space will make the visual warmth of the room appear more intense.

Neutral Paint Colors for South-Facing Rooms

natural light interior paint colors south facing

Balanced Beige is a beautiful warm taupe and one of my personal favorites. The mix of gray and brown makes it less toasty than a more traditional beige. Works great in a room that gets a lot of afternoon sunlight from south-facing windows.

natural light interior paint colors south facing

Gray Owl is a soft gray that’s not icy. It has a very subtle blue-green undertone that will be a bit more subdued in a room that doesn’t get much direct sunlight

natural light interior paint colors south facing

Ballet White is a light, creamy greige that leans a bit warm. This color can bring a lot of light and warmth into a space, but may be too neutral for south-facing rooms that don’t get a lot of direct sunlight.

Natural Light in East-Facing Rooms

East (and west) facing rooms are trickier to analyze because the light is less consistent. Mornings in east-facing rooms have bright, soft light that’s a bit warm. As the sun rises, light in east-facing rooms brightens, and by midday, paint colors may look a bit lackluster. After noon, rooms with east-facing windows will look a bit grayer and dimmer. These spaces tend to work best with warm colors. Cooler tones may feel a bit drab during afternoon hours.

Neutral Paint Colors for East-Facing Rooms

natural light interior paint colors east facing

Macadamia is light-medium neutral with a golden beige hue that won’t fall flat in the afternoon.

natural light interior paint colors east facing

Creamy is one of the few off-whites that can hold its own in an east-facing room. It warms up the space without being overly yellow.

natural light interior paint colors east facing

Techno Gray is a warm greige. With just a hint of green undertone, this color will hold its warmth in the cool afternoon light of an east-facing room.

Natural Light in West-Facing Rooms

Mornings in west-facing rooms have a more subdued light. After noon, the light gradually appears warmer and brighter, increasing in intensity later in the day. Rooms with western exposures work well with both cool and warm colors, but bear in mind that afternoon sun will emphasize the strength and depth of warmer tones.

Neutral Paint Colors for West-Facing Rooms

natural light interior paint colors west facing

SW 7531 Canvas Tan is more brown without being too yellow.

natural light interior paint colors west facing

Gentle Cream is a versatile neutral that doesn’t lean too golden in western sunlight.

natural light interior paint colors west facing

Stonington Gray is a cooler neutral that offers some counterbalance to the afternoon sunlight.

Rooms with 2 or More Exposures

If you’ve got windows on multiple walls, then you’re dealing with multiple exposures (yikes!) Consider which window lets in the most unobstructed light. Generally speaking, you’ll want to pay more attention to the dominant exposure in the room. The good news is that you’ll have a bit more flexibility when it comes to your personal color preference.

A room with southern-western exposure will have warm, bright light that gets increasingly brighter after midday, whereas a northern-eastern exposure will have cool, gray light throughout the day. A room with southern-eastern windows tends have a soft, warm glow throughout the day, bright in the morning, a bit washed out at noon, with the intensity of the afternoon sun mellowed out by the eastern exposure. Rooms with a northern-western exposure tend to be cool and gray all day, with just a bit of warm light in the afternoon.


Need help figuring out how natural light affects your interior paint colors? Or do you need assistance choosing exterior colors? We can help with both! Watch this quick video to learn more about our Color Consultations and Virtual Color Reports, then click below to get started!


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One Room Paint Color Report | Virtual

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Exterior Paint Color Report | Virtual

Ready to give your home exterior a fresh new look, but feeling overwhelmed with the decision? Get a little virtual help from the color experts at Three Bears Home Staging! Based on your on your questionnaire responses and uploaded photos, we’ll create a personalized digital Paint Color Report just for your home’s exterior. We’ll also send you paint swatches! Click below to learn how it works…


4 thoughts on “How Natural Light Affects Interior Paint Colors

  1. Thanks for the article, I have a room facing East, high ceiling every color I put in is turning too yellow or stark white. I’m also painting over a medium green wall. I’m going to cry! I have a green pattern rug cream couches & brown wood furniture. I’m at a total loss what creamy color to use.

    1. Hi Pam!
      I hear you — east-facing (and west-facing) rooms can be very frustrating when it comes to color selection because the light changes are so dramatic throughout the day. I would start by determining what time of day you use the room the most and prioritize your choice based on that. Be sure you have plenty of artificial light (ideally 3500 K) in the room for “dark” times of the day (there’s a link to our blog post on light bulb selection in this article). And DEFINITELY be sure to prime your walls first or that existing green paint can leave an undertone on a creamy top coat. You might want to take a look at Benjamin Moore Gentle Cream OC-96. It’s a soft creamy color (which means there’s a touch of yellow in it) balanced with a slight hint of orange which creates a nice warm beige. You could also try Sherwin Williams Creamy SW 7012. It’s another cream color (which again means there’s yellow in the paint) but it’s balanced by a neutral base that calms it way down. It’s soft, subtle, and warm without being overly yellow. The best way to decide is to take large scales samples of the actual color (either paint your own onto a piece of posterboard or cheap canvas, order from Samplize, or get some as part of one of our Color Consultations) and hang those samples vertically on the wall to compare. Good luck!

  2. Great article! I’m dealing with this right now as we are remodeling a house on a lake that is facing west with large windows and the afternoon sun is wicked!! I am debating between SW Shiitake, agreeable gray and accessible beige, but I also looked at SW amazing gray, mindful gray, colonade gray. Any suggestions for me with these colors. My sectional is carmel colored and doing a gray/brown stain color for trim. I’m stressing over this and have to have my color this week!! Worried about a paint looking pink or purple!!

    1. Thanks, Brenda! As a home stager, I’m a big fan of SW Accessible Beige since it is SUPER flexible in terms of working with both browns and grays, as well as bringing a lot of light into a space. Because it’s so light, though, it may look a bit washed out in the western afternoon. You might also want to take a look at the next color down on that palette, SW Balanced Beige. The other colors you mentioned are also beautiful and fairly flexible. The best way to decide is to hang large scales samples of the actual color (order from Samplize or get some free as part of one of our virtual Color Consultations). Since you don’t have much time to decide, I’d pick up a few sample cans at SW and just paint your own swatches onto a piece of posterboard or cheap canvas. Hang those samples vertically on the wall to compare at different times of the day (even if you’re in a time crunch, please take the time to do this — I promise it’s worth it!) Good luck!

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