The entryway (foyer or entrance hall) is literally the first impression buyers will have of the interior of your home. Knowing how to stage the entryway is the first step in helping buyers establish a particular feeling about your house. As with all first impressions, buyers will form an opinion about your house within a matter of seconds — either positive or negative. If the first impression was a good one, they tend to look for attributes throughout the home tour that will support those initial feelings.
So what’s the best way to stage the entryway when selling your home?
This can be hard to do on your own so you may want to enlist the help of a friend, real estate agent, or (ahem…) a professional home stager. Take a hard look at your entryway. Is it inviting and easily accessible? Are you tripping over shoes and looking at a tangle of keys and dog leashes hanging on the wall? Do you need to create an entryway?
Identify Your Strengths and Weaknesses
Do you have a soaring ceiling or beautiful hardwood floors? How about a crack in the tile or an outdated light fixture? Identify the pros and cons of this space. What are some ways you can help emphasize your positive features to make them stand out and downplay your negatives?
Simplify and Reduce
This area should be almost completely devoid of any untidiness. When in doubt, get rid of it.
- Remove coat racks, shoe racks, key holders, leashes, etc. Basically get rid of any piece of furniture or decor designed to collect and organize the clutter of daily living.
- Remove rugs and mats, at least for listing photos and showings. They are a visual distraction and break up the floor space, making it look smaller. The exception: if you’ve got really awful or damaged floors and need a distraction.
- Remove any items that allow the buyer to profile who lives there (i.e., religious icons, family photos, etc.) They create a distraction for buyers.
- Replace or update old lighting and door hardware. Again, simply spray painting them will sometimes do the trick (this won’t work for all homes). We like the color “Oil-Rubbed Bronze” by Rustoleum.
Create a Marketing “Hook”
Use a few props and decor to connect with your buyers on an emotional level. Create a space that says life would be “just right” if they bought this house — clean, welcoming, uncluttered, organized.
- Create a welcoming spot for buyers to envision walking in from a long day at work. For example, have just the right spot to set down their keys and mail. Use a simple, low profile table with a large piece of art or a mirror over it to reflect light. Add a lamp for warmth. Alternatively, you could create the perfect spot to put on or take off shoes by adding a bench or chair.
- A potted plant or a beautiful, fragrant bouquet of flowers smooths the transition for buyers by bringing the outdoors in. Maintaining a fresh/living flower arrangement is hard for most sellers when their home is on the market. It’s practically impossible to do in a vacant house. Instead, invest is beautiful realistic-looking faux plants.
How We Can Help
We love helping home sellers work with what they already have to transform their entryways (and the rest of their homes)! If you’re getting ready to put your home on the market, take a look below at some of the ways we can help…
Book an Online Consultation
We specialize in positive and empowering virtual consultations with practical advice to help homeowners sell more quickly and for more money.
Enroll in Our Online Courses
Our online courses are designed with you, the DIY homeowner, in mind. From home staging to paint color selection, we break down the process for you from start to finish!
Read Our Book
In this brand new third edition of her popular book, Just Right! Easy DIY Home Staging, professional home stager Vannessa Rhoades walks you through the step-by-step process of staging your home for a faster, more profitable sale. Available on Amazon in paperback and Kindle editions!